Sökning: "Annika Klaus"
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1. Konsumenters påverkan av lojalitetsprogrammens framväxt
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Course: FEKH29 Business Administration: Bachelor thesis in Marketing, Undergraduate Level, 15 ECTS Authors: Sophie Jensen, Annika Klaus, Fredrik Ohlsson Advisor: Clara Gustafsson Key words: Loyalty, Loyalty program, consumer behavior, impact & customer club Purpose: The purpose of this study is to improve the understanding of how a younger target group respectively an older target group influences of a membership in a loyalty program and if there are any differ-ences between these target groups. Methodology: The research strategy for this study is a quantitative approach and a deductive process to formulate hypotheses. LÄS MER