Sökning: "Attention Span"

Visar resultat 1 - 5 av 71 uppsatser innehållade orden Attention Span.

  1. 1. SPEGLA VERKLIGHETEN ELLER DET VACKRA, LYCKLIGA LIVET? En kvantitativ studie om medelålders kvinnors attityder till normbrytande- och stereotypisk kvinnlig klädreklam.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ida Bolin; Lisa Johnsson; Emma Jood; [2023-03-10]
    Nyckelord :Femvertising; Stereotypical advertising; Norm-breaking advertising; Normbrytande reklam; Stereotypisk reklam; Attityd;

    Sammanfattning : Executive summary The advertising industry is growing more than ever and is thought to be one of the most influential institutions in society by some researchers. What’s even more interesting is the connection between advertising and its tremendous effects on individuals as well as society at whole. LÄS MER

  3. 2. Designing for the Distracted : A User-Centered Approach to Explore and Act on the User Experiences of People with Short Attention Spans

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Matilda Rydén; [2023]
    Nyckelord :User-centered design; Attention span; User experience; Participatory design; Autobiographical design; Exploratory design; Workshops; Användarcentrerad design; Uppmärksamhetspann; Användarupplevelse; Deltagande design; Självbiografisk design; Utforskande design; Workshops;

    Sammanfattning : Short attention spans are a growing phenomenon, impacting users in their daily interactions with technology. While there have been studies in the field of HCI on how to design for directing or maximizing user attention, few have focused on users with short attention spans and their felt experiences. LÄS MER

  4. 3. Minimalist Design on Social Networking Sites : Understanding Perception of Content on Social Networking Sites in Regards to Attention and Memorability

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Kevin Tisma; Abdul Rahman Sai; [2023]
    Nyckelord :Minimalism; Attention Economy; Social Networking Sites; Memorability; Final Thesis Work; Bachelor s Degree;

    Sammanfattning : Social Networking Sites have taken the world by storm with an aggressively growing market. People are spending more and more time with ever more alluring algorithms to keep a high interest for increased profit margins and revenue. However, this brings forth societal issues regarding attention span. Herbert. LÄS MER

  5. 4. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Jonas Helgesson; Kristian Stojkovic; [2023]
    Nyckelord :Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Sammanfattning : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. LÄS MER

  7. 5. How has social media affected future economists? : How has social media affected Swedish high school economic students' perception of their attention spans?

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Francis Phan; [2023]
    Nyckelord :Social Media; Attention Span; Students; Mental Health; Distraction; High School; Perception;

    Sammanfattning : This thesis explores how social media affects high school students' perception of their attention spans. This study examines how social media influences high school students' attention spans, both positively and negatively. LÄS MER