Sökning: "Berivan Amin"

Hittade 2 uppsatser innehållade orden Berivan Amin.

1. 1. Environmental CSR-initiatives influence on Brand Equity : a Case of Eco-Labeling

   Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Rewa Anabtawi; Berivan Amin; [2013]
   Nyckelord :Corporate Social Responsibility; Brand Equity; Environmental CSR; Brand Management; Consumer; Attitude; Eco-Labeling;

   Sammanfattning : The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. LÄS MER

3. 2. Love of brand : a story of an on-going romance

   Kandidat-uppsats, Sektionen för hälsa och samhälle

   Författare :Berivan Amin; Danielsson Malin; [2012]
   Nyckelord :Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

   Sammanfattning : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. LÄS MER