Sökning: "Lovemarks"

Hittade 4 uppsatser innehållade ordet Lovemarks.

  1. 1. The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lysbet De Boer; Orkun Eti; [2012]
    Nyckelord :Brand Relationships; Relationship Marketing; Lovemarks; Brand Love; Emotional Branding.; Business and Economics;

    Sammanfattning : COURSE: BUSN29: Master Degree Project AUTHORS: Orkun Eti, Lysbet Doutzen de Boer SUPERVISOR: Mr. J. Bertilsson THESIS PURPOSE: The purpose of the study is to investigate how passionate consumers experience their brand relationship. LÄS MER

  3. 2. Love of brand : a story of an on-going romance

    Kandidat-uppsats, Sektionen för hälsa och samhälle

    Författare :Berivan Amin; Danielsson Malin; [2012]
    Nyckelord :Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

    Sammanfattning : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. LÄS MER

  4. 3. The Secret of Love: A Case of Lovemarks

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elnaz Esmailzadeh; Seda Meral; Hayriye Begüm Agilonu; [2010]
    Nyckelord :Lovemarks; Brand Relationship; Brand Love; Emotional Attachment; Emotional Branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: Our aim is to provide a better understanding of the love that consumers have for their brands and which factors that have an essential role in order to be a loved brand. Methodology: We have chosen to use an iterative approach to our qualitative study. LÄS MER

  5. 4. The Potential of B2B Lovemarks: A Managerial Perspective on Strong B2B Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Folkesson; Juliane Beyer; Junwen Guo; [2008]
    Nyckelord :Lovemarks; B2B Branding; Brand Personality; Emotional Branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. LÄS MER