Sökning: "Cen Chen"

Hittade 3 uppsatser innehållade orden Cen Chen.

1. 1. Modeling historical forest landscape in the county of Halland, Sweden using data from the first National Forest Inventory

   Master-uppsats, SLU/Dept. of Forest Resource Management

   Författare :Cen Chen; [2012]
   Nyckelord :landscape; regression; Kriging; k-Nearest Neighbor; kernel; R;

   Sammanfattning : Spatial patterns is of core interest for landscape ecology, and tracking its temporal evolvement helps to attain a better understanding of the ecological effects of current ecosystems. The presence and recent digitization of the first Swedish National Forest Inventory data and the occurrence of a concurrent historical map offers a unique chance to take on this very challenging task. LÄS MER

3. 2. In Search of an Efficient Marketing Strategy : for an Internet-based New Service in B2B Market

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Chen Cen; Ulf Johnsen; [2010]
   Nyckelord :Marketing strategy; innovation; new service; e-service; B2B; Cloud Computing;

   Sammanfattning : Aim: In accordance with a company‟s business model, explore and analyse alternative marketing strategies for the market introduction of an Internet-based New Service in the B2B market. This study is interesting as it explores theories within different fields of research (new services, online-services and B2B market) and analyses them together to provide alternative marketing strategies. LÄS MER

4. 3. Diversity in the Process of Internationalization : A Case Study on Ericsson

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Cen Chen; Xiuting Li; [2009]
   Nyckelord :diversity; internationalization; marketing; Ericsson;

   Sammanfattning : Research on the diversity in the context of internationalization process is rare. Our purpose of this thesis is to conduct a good understanding on diversity of internationalization process in telecommunication industry. LÄS MER