Sökning: "Consumer buying behaviour"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Consumer buying behaviour.

1. 1. Gröna barn? : En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder

   Kandidat-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Emma Bylund; Anna-Lotta Gunnarsson Ollander; [2009-11-02]
   Nyckelord :organic clothes; fair trade clothes; consumer behaviour; school children; parents; attitudes;

   Sammanfattning : The discussion about organic and fair trade products has been a big issue during the last few years. Despite an extensive knowledge about the environmental problems and a willingness to do something about it, the consumers are not always acting that way. LÄS MER

3. 2. Skivförpackningar–en studie om konsumentval

   Y-uppsats,

   Författare :Johan Bengtsson; [2009-06-16]
   Nyckelord :marknadsundersökning; fokusgrupper; Jakebox; Digipack; Jewel box; Super jewel box; cd; Konsumentval; market research; Consumer Choice; environmental choice; focus groups; miljöval;

   Sammanfattning : Denna rapport är en konsumentundersökning rörande skivförpackningar. Syftet med undersökning är att ta reda på vad konsumenter har för attityd, tankar och känslor kring olika slags skivförpackningar. LÄS MER

4. 3. To buy and what to buy? : the study of consumer behaviour on the Internet

   Kandidat-uppsats, Högskolan på Gotland/Avdelningen för Företagsekonomi; Högskolan på Gotland/Avdelningen för Företagsekonomi

   Författare :Tatjana Kozlova; Olga Tytarenko; [2009]
   Nyckelord :Consumer buying process; behaviour online; Camtasia; think-aloud; protocol analysis;

   Sammanfattning : The process that consumers go through while buying something is called consumer buying process and has been studied for a long time. Three stages of the Five-Stage Model (Kotler, 2006) provide a starting point for analysis in this paper and the reason of using this model is to make collected data more structured and easier for understanding. LÄS MER

5. 4. Dynamiken mellan sändare och mottagare- en studie av Acne Jeans, Filippa K och konsumenten i Stockholm och Göteborg

   C-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Emelie Johansson; Karin Lindmark; Boshra Sadegiani; [2008-09-17]
   Nyckelord :Consumer buying behaviour; Attitude; Communication; Loyalty; Köpbeteende; Attityd; Kommunikation; Lojalitet;

   Sammanfattning : The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. LÄS MER

7. 5. Indiska-En studie av Indiskas strategier i riktning mot Fashiontainment

   Kandidat-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Jennie Wennerhill; Agnes Tengelin; Lovisa af Ekenstam; [2008-08-11]
   Nyckelord :Fashion; Indien; Branding; Retailing; Consumer experience; Fashiontainment; Nisch marketing; Storytelling;

   Sammanfattning : Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers’ new demands. LÄS MER