Sökning: "Cross-cultural marketing"

Visar resultat 21 - 25 av 43 uppsatser innehållade orden Cross-cultural marketing.

  1. 21. Iranian traveling agency in Sweden : Opportunities and challenges

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Seyed Sina Mortazavi Babaheidari; [2014]
    Nyckelord :Relationship marketing; foreign market entry; cross-cultural marketing; market segmentation; porters five forces;

    Sammanfattning : This is a multiple case study that offers information concerning Iranian traveling agencies in Sweden.   The focus is on three traveling agencies located in Stockholm and Gothenburg. They are currently 12000 Iranians living in Sweden, most of these people travel to Iran regularly. LÄS MER

  3. 22. A cross-cultural dilemma of standardization or adaptation : A study of Swedish B2B firms marketing activities in India

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Alexander Göthlin; Anna Jacobsson; [2014]
    Nyckelord :Cultural differences; Marketing in India; Cultural Diversity; B2B marketing; Relationship Marketing; Adaptation; Standardization; Cross-cultural marketing;

    Sammanfattning : This paper deals with Swedish B2B firms marketing activities in the culturally diverse Indian market, and what adaptations are made to meet the cultural diversity of India. The perception of cultural diversity in India is investigated from a Swedish B2B perspective. LÄS MER

  4. 23. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Katrina Dietrich; Giorgos Angelakis; [2014]
    Nyckelord :International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

    Sammanfattning : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. LÄS MER

  5. 24. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sofia Kivinen; [2014]
    Nyckelord :Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

    Sammanfattning : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. LÄS MER

  7. 25. Culture and Design in Web-Communication

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Firoozeh Karimi; [2013-09-20]
    Nyckelord :;

    Sammanfattning : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. LÄS MER