Sökning: "Cross-cultural marketing"

Visar resultat 11 - 15 av 43 uppsatser innehållade orden Cross-cultural marketing.

  1. 11. Hur hållbarhetschefer påverkar hållbarhetsrapporter

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Erika Iwarsson; Ellen Nesterud; [2019]
    Nyckelord :Sustainability manager; Upper echelon; Sustainability reporting; GRI; Hållbarhetschef; Upper echelon; Hållbarhetsrapport; GRI;

    Sammanfattning : Introduktion Den 1 december 2016 trädde en ändring av årsredovisningslagen (ÅRL, SFS 1995:1554) i kraft vilken innebär att stora företag ska upprätta en hållbarhetsredovisning från och med räkenskapsår efter den 31 december 2016. Påtagliga brister har uppmärksammats i hållbarhetsrapporternas innehåll efter utredningar av det första rapporteringsåret 2017, trots försöket att öka öppenheten. LÄS MER

  3. 12. Signs From Above

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Agnes Nilsson; Thomas McCahan; [2018]
    Nyckelord :In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

    Sammanfattning : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. LÄS MER

  4. 13. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Annika Reitz; [2018]
    Nyckelord :Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Sammanfattning : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. LÄS MER

  5. 14. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
    Nyckelord :Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

    Sammanfattning : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. LÄS MER

  7. 15. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Marika Vasileva; Ruth Angelina; [2017]
    Nyckelord :Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Sammanfattning : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. LÄS MER