Sökning: "Customer research"

Visar resultat 1 - 5 av 4264 uppsatser innehållade orden Customer research.

  1. 1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jennie Lewin; Daban Taha; [2024-03-06]
    Nyckelord :;

    Sammanfattning : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. LÄS MER

  3. 2. Exploring Automated Early Problem Identification Based on Diagnostic Trouble Codes

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Mathias Forsman; Yihan Yang; [2024-03-05]
    Nyckelord :Automotive Industry; Early Problem Identification; Diagnostic Trouble Code; Case Study; Laboratory Experiment ; Machine Learning; Linear Regression; K-means Clustering;

    Sammanfattning : In the current automotive industry, problem identification is a reactive process. It starts when the customer experiences a vehicle problem and goes to the workshop. Subsequently, all the problem-related data will be collected from the workshop and forwarded to the vehicle manufacturer. LÄS MER

  4. 3. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
    Nyckelord :Digitalization; Internationalization; SME;

    Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

  5. 4. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Hampus Ekman; Erik Strand; [2024]
    Nyckelord :GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Sammanfattning : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. LÄS MER

  7. 5. Generation Z - Lojalitetens fiende?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Hamilton Henze; Linn Andreasson; Sofia Lind; [2024]
    Nyckelord :Varumärkeslojalitet; Lojalitetsprogram; Generation Z; Engagemang; Trender.; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER