Sökning: "IT hype"

Visar resultat 1 - 5 av 90 uppsatser innehållade orden IT hype.

  1. 1. Scrum - From hype to disappointment?

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Malin Westman; [2023]
    Nyckelord :Scrum; events; Agile; project management; software development;

    Sammanfattning : The Agile method has since it got published, of many been regarded as the universal solution to increased flexibility in software development. Scrum is, without a doubt, the most widely used Agile method among software development teams. LÄS MER

  3. 2. Beyond the hype

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Dhruv Sharma; Enrique Mridha; [2023]
    Nyckelord :Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

    Sammanfattning : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. LÄS MER

  4. 3. The Current State of Augmented Reality Adoption : A look at emerging technology adoption

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Oliver Berggren; [2023]
    Nyckelord :Technology Adoption; Innovation; Augmented reality; AR; Diffusion of Innovations; Hype Cycle; Disruptive Innovations; Teknik adoption; Innovation; Förstärkt Verklighet; AR; Diffusion of innovations; Hype Cycle; Disruptive Innovations;

    Sammanfattning : Augmented reality (AR) has seen a rise in public and corporate interest in recent years and with Apple's announcement of the Vision Pro headset, it is an exciting time to study the technology. The question on many people's minds is if AR is the computing platform of tomorrow or if it is a fad. LÄS MER

  5. 4. Exploring the Potential of the Metaverse in Operations Management: Towards Sustainable Practices

    Master-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning

    Författare :Yaroslav Ukhanov; Andreas Berggren; [2023]
    Nyckelord :Metaverse; Virtual reality; Operations management; Sustainable development;

    Sammanfattning : Problem statement - While reading earlier conducted research on how the Metaverse can be adopted into organizations' operations, a knowledge gap was identified. It was observed that despite the hype around the Metaverse, there is no empirical research on how organizations can adopt the Metaverse into their operations and how this can influence sustainable development. LÄS MER

  7. 5. Where hype, hope, and reality meet: The relationships between expectations and experiences of new jobs and work culture

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Samuelsson; Elin Bjurstam; [2023]
    Nyckelord :Career concepts; Career motives; Employee Expectations; Employee Experiences; Motivation; Employer branding; Job Satisfaction; Organizational Culture; Business and Economics;

    Sammanfattning : Due to labor shortages and an aging workforce, businesses are having difficulty hiring and maintaining talented staff. Employer branding is an important factor in attracting and keeping top employees. However, current research on job seekers' expectations and fulfillment is lacking. LÄS MER