Sökning: "Impulsive consumption"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Impulsive consumption.

  1. 1. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  3. 2. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Alice Klevfors; Nilsson Isabell; [2024]
    Nyckelord :Impulsive consumption; FOMO; SOMO; influencer marketing; relationship building; Instagram; emotions; qualitative interview study; thematic analysis; young women; Sweden; Impulsiv konsumtion; FOMO; SOMO; influencer marketing; relationsskapande; Instagram; känslor; kvalitativ intervjustudie; tematisk analys; unga kvinnor; Sverige;

    Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER

  4. 3. Impulsive Buying Behaviour and Restaurant Selection and Consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Leila Baiche; Andrijana Milanovic; [2023-07-03]
    Nyckelord :Impulsive Buying Behaviour; á la Carte Restaurants; Restaurant Selection; Menu Selection; Extraordinary Experiences;

    Sammanfattning : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. LÄS MER

  5. 4. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Häggmark; Fanny Olofsson; [2023]
    Nyckelord :Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Sammanfattning : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. LÄS MER

  7. 5. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Huihao Lu; Yating Zheng; [2023]
    Nyckelord :Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Sammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER