Sökning: "Julia Lindborg"

Hittade 4 uppsatser innehållade orden Julia Lindborg.

  1. 1. Kontroll i fastighetsbranschen. En kvalitativ enfallsstudie om kvinnliga och manliga chefers upplevelser av kontroll på arbetsplatsen

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Olivia Lind; Julia Lindborg; [2024-02-13]
    Nyckelord :control; norms; surveillance; self-discipline; the gender system;

    Sammanfattning : This essay aims to examine managers experiences of control at the workplace within the property sector, and how these experiences differ between female and male managers. This study is a qualitative single case study that intends to offer a deeper understanding of a unique case and uses an abductive method approach. LÄS MER

  3. 2. The competition within the walls : a qualitative study about how customers reason regarding their brand choice

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Julia Wallin; Anna Lindborg; [2020]
    Nyckelord :Private label; national brand; store layout; customer behavior; brand equity;

    Sammanfattning : As private labels have developed and increased in recent years, customers’ options have grown. The purpose of this qualitative study is to explore how customers reason when they choose a brand in a Swedish sportswear store, which offers both private labels and national brands. LÄS MER

  4. 3. Samspelet mellan kund och konsult i förändringsprojekt - en studie av kommunikationens utmaningar i implementationsprocessen av en ny webblösning

    Master-uppsats, Institutionen för informatik och media

    Författare :Julia Garellick Lindborg; [2013]
    Nyckelord :change management; communication; organizational change; change communication; strategic communication;

    Sammanfattning : The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. LÄS MER

  5. 4. Varumärkesutveckling i identitetsskapande tv-reklam : en kvantitativ studie av Gevalias reklamfilmer över tid

    Kandidat-uppsats, Medier och kommunikation

    Författare :Julia Garellick Lindborg; [2010]
    Nyckelord :brand identity; brand personality; Gevalia; communicative identity; TV commercial; varumärkesidentitet; varumärkespersonlighet; Gevalia; kommunikativ identitet; reklamfilm;

    Sammanfattning : Title: Brand evolving in identity shaping TV commercial – a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam – en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia’s TV commercials with the theme “unexpected visit”. LÄS MER