Sökning: "Local responsiveness"

Visar resultat 6 - 10 av 38 uppsatser innehållade orden Local responsiveness.

  1. 6. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Nyckelord :The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Sammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER

  3. 7. Restaurant wholesalers’ role and participation in a local food network : A comparative case study of two Swedish restaurant wholesalers

    Master-uppsats, SLU/Dept. of Economics

    Författare :Lukas Hempel; Jessica Hallin Johansson; [2022]
    Nyckelord :Local food network; Local food system; Restaurant wholesaler; Strategic fit; Supply chain; Value chain;

    Sammanfattning : The implications of globalisation of food systems have led to a reconciliation of local food systems in modern times. As the local food systems have started to increase, it can still be seen that the conventional food supply chain is dominating the market. LÄS MER

  4. 8. Understanding actions of corporate social responsibility : A comparative case study of Swedish corporations’ CSR practices in Mexico

    Master-uppsats, Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Författare :Karin Grann; [2021]
    Nyckelord :Corporate Social Responsibility; Social Power; Business Ethics; Mexico; Swedish corporations;

    Sammanfattning : There are many global incentives addressing the rising power of corporations and their social responsibility for society’s well-being. Given that no legal mechanism can enforce corporations to conduct socially responsible business, driving forces to implement Corporate Social Responsibility (CSR) vary significantly in the business sector. LÄS MER

  5. 9. Human Resource Management 4.0: Challenges in Global Talent Management and Employer Branding in the Automotive Industry

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexa Maren Kemp; Romina Spielmann; [2021]
    Nyckelord :Human Resource Management; Global Talent Management; Employer Branding; Integration-Responsiveness Tensions; Industry 4.0; Automotive Industry; Business and Economics;

    Sammanfattning : This study examines the challenges related to global talent management (GTM) and employer branding (EB) strategies of multinational enterprises (MNE) within the automotive industry. Caused by increasing global talent shortages, the practices of GTM and EB have gained much attention in academic literature but are argued to be subject to integration-responsiveness tensions based on endogenous and exogenous factors. LÄS MER

  7. 10. Green Prescribing: Communities of Boundary Practice in Transectoral Collaboration. An Actor-Oriented Approach to Environmental and Public Health Intervention.

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Naomi Willows Rough; [2021]
    Nyckelord :Green Prescribing; Transectoral; Communities of Boundary Practice; Boundaries; Co-Benefits; Science General;

    Sammanfattning : Green prescribing, the referral of patients to nature-based activities, has potential to bring co- benefits for psychological and physiological public health and for environmental health. Literature considers a major limitation to its effective implementation as a holistic, transectoral practice to be lack of a common language and tendency of actors involved to work within their respective paradigms, resulting in silo working and minimising realisation of potential co- benefits. LÄS MER