Sökning: "Organizational Buying Process"

Visar resultat 21 - 23 av 23 uppsatser innehållade orden Organizational Buying Process.

1. 21. Risk management in a buying group setting - A case study of an administraiting company in a buying group

   C-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Gustaf Persson; Anders Gunnarsson; [2006]
   Nyckelord :;

   Sammanfattning : Background and problem: The consumer electronics industry is changing and so is the role of the distributor. During the last couple of years actors within the industry have seen a change in market conditions. With increasing globalization resulting in borderless markets, consumers wield greater power in their negotiation with the producers. LÄS MER

3. 22. Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC

   L3-uppsats, SLU/Dept. of Forest Products

   Författare :Kristofer Ek; Anna Furness-Lindén; [2005]
   Nyckelord :FSC; marknadsföringsstrategier; kommunikation; mervärdesmärkning; miljömärkning;

   Sammanfattning : A couple of hundred years ago half of the earth's surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. LÄS MER

4. 23. Key Account Management in an International Context

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Goran Popovski; Dragan Krznaric; [2002]
   Nyckelord :key account management; key accounts; purchasing organization; supplier-buyer relationships; Volvo CE.;

   Sammanfattning : Globalization of the world economy has caused new forms of competition. Companies are faced with a new and fast-changing environment, so that international companies need to find new ways for succeeding in the battle forcustomers. Like suppliers, customers are also affected by sharper competition. LÄS MER