Sökning: "Pre- Post-experience"

Hittade 3 uppsatser innehållade orden Pre- Post-experience.

  1. 1. Influencing perceived consumer experiences, before and after they have happened - A quantitative study of ratings influence on perceived consumer experience in both a pre- and post-experience setting

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Eleonor Toni; Erik Nilestoff; [2018]
    Nyckelord :influence of reviews; forward-framing; backward-framing; consumer satisfaction; consumer experience;

    Sammanfattning : Academia has for a long time studied the influence of word of mouth, specifically reviews, on consumers' purchase intentions of products and the transformative effects thereof. Managers use this knowledge heavily to their advantage, i.e. to attract new customers. LÄS MER

  3. 2. The Customer Experience in the Sharing Economy: A Context Specific Approach to Airbnb

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Roman Netsiporuk; [2016]
    Nyckelord :Customer experience; Abductive reasoning; Expectation; Co-creation; Sharing Economy; Social Sciences;

    Sammanfattning : Purpose: The study aims to investigate the multi-phased customer experience for accommodation through Airbnb and its relation to the concepts of co-creation and expectation. Methodology: Through abductive reasoning, this study uses both qualitative and quantitative method to achieve the stated aim. LÄS MER

  4. 3. The story, but a different story

    Master-uppsats, Konstfack/Experience Design

    Författare :Minjeong Cha; [2011]
    Nyckelord :Time perception; Staged event; Pre- Post-experience; Theme park;

    Sammanfattning : This project started with my naive and utopian hypothesis: 'Is there any one experience, equally memorable for everybody, that affects people‘s ordinary lives in a meaningful way afterward?‘ To explore this matter from multiple angles, I needed a research location that already had strongly staged experiences with a clear theme, diverse actors, and its own narratives. And I hit upon the right place: Disneyland Paris. LÄS MER