Sökning: "Product relaunch"

Hittade 3 uppsatser innehållade orden Product relaunch.

  1. 1. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    Magister-uppsats, Högskolan i Halmstad

    Författare :Julia Bissdorf; [2016]
    Nyckelord :Product relaunch; product modification; consumer goods; advertisement; communication;

    Sammanfattning : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. LÄS MER

  3. 2. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Victor Gårdh; [2009]
    Nyckelord :brand heritage; brand community; retro brands; brand identity; brand image; Husqvarna Motorcycles; BMW Motorcycles; Morgan Motor Company; Triumph Motor-cycles;

    Sammanfattning : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. LÄS MER

  4. 3. Havremalt : relansering av en hälsokostprodukt

    L3-uppsats, SLU/Dept. of Economics

    Författare :Piotr Stepinski; Karl Junggren; [2007]
    Nyckelord :hälsokost; relansering; positionering; köpvanor; informationssökning;

    Sammanfattning : Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. LÄS MER