Sökning: "Sustainable consumption Environmental studies Green marketing"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Sustainable consumption Environmental studies Green marketing.

  1. 1. Vilken funktion fyller ICA I Iove eco? - En studie av hur en miljömärkning kan användas och påverka sin omgivning i en livsmedelsbutik.

    Master-uppsats, Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC); Lunds universitet/Miljövetenskaplig utbildning

    Författare :Emma Kangas; [2023]
    Nyckelord :Sustainable consumption Environmental studies Green marketing; Earth and Environmental Sciences;

    Sammanfattning : The choices costumers make in the supermarket can influence to what extent food production is sustainable. There is also a growing pressure on retailers to step up and enable and encourage sustainable choices for the costumer. LÄS MER

  3. 2. The Brand Implications of Green Demarketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adrian Brännstam; Simon Eliasson; Oliver Schott; [2021]
    Nyckelord :Green demarketing GD ; Green advertising GA ; Sustainability marketing; Corporate Credibility CC ; Word-of-mouth WoM ; Purchase intention; Business and Economics;

    Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER

  4. 3. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Cecilia Melén; Mirea Wolff; [2021]
    Nyckelord :Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Sammanfattning : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. LÄS MER

  5. 4. Netflix and Polluting? : En studie om datakonsumtionens negativa klimatpåverkan och hur en marknadsföringskampanj kan påverka 16-25 åringar till att göra hållbara digitala val

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Kajsa Leimar; Linda Clavertz; [2021]
    Nyckelord :Data consumption; Climate change; Green Data; Marketing; Social Media; Intervention; Prototype; Datakonsumtion; Digitalisering; Klimatpåverkan; Grön Data; Marknadsföring; Sociala Medier; Intervention; Prototyp;

    Sammanfattning : Some of today’s most popular digital platforms do not have any environmental policies. The growing volume of their data consumption contributes to an increase in environmental emissions. Young adults between the ages of 16-25 are the most frequent users of these platforms. LÄS MER

  7. 5. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
    Nyckelord :Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

    Sammanfattning : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. LÄS MER