Avancerad sökning

Hittade 3 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Corporate Heritage Brands and Co-Creation - A Case Study on The Royal Danish Theatre

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Linnéa Mattsson; Julie Stidsholt; [2015]
    Nyckelord :arts and cultural branding; strategic brand management; co-creation; heritage brand; The Royal Danish Theatre; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to contribute to a further understanding of how managers of heritage brands within the arts and cultural sector can embrace co-creation activities to engage with and attract a broader segment of the market. Methodology: The Royal Danish Theatre serves as a single-case study. LÄS MER

  3. 2. Interaction at a Classical Concert

    Master-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Maja Fagerberg Ranten; Halfdan Hauch Jensen; [2014]
    Nyckelord :Mass interaction; Interaction design; Collaboration; Classical concert; Programmatic research;

    Sammanfattning : This thesis introduces the research of combining the field of interaction design with the domain of the classical concert. The research is framed around a curiosity about why interaction at big stages tend to fail: how can mass interaction support the concert experience in a way that interactivity becomes a dialogue between artistic intention and audience experience. LÄS MER

  4. 3. Interaction at a Classical Concert

    Master-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Jensen Halfdan Hauch; Maja Fagerberg Ranten; [2014]
    Nyckelord :Mass interaction; Interaction design; Collaboration; Programmatic research; Classical concert;

    Sammanfattning : This thesis introduces the research of combining the field of interaction design with the domain of the classical concert. The research is framed around a curiosity about why interaction at big stages tend to fail: how can mass interaction support the concert experience in a way that interactivity becomes a dialogue between artistic intention and audience experience. LÄS MER