Sökning: "The corporate brand values"
Visar resultat 1 - 5 av 115 uppsatser innehållade orden The corporate brand values.
1. Role of CSR and Brand Image : A qualitative study on IKEA
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. LÄS MER
2. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER
3. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER
4. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER
5. To be or not to be…green, that is the question
L1-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. LÄS MER