Sökning: "Uses and Gratification"

Visar resultat 11 - 15 av 112 uppsatser innehållade orden Uses and Gratification.

  1. 11. “So many people in Uppsala use Facebook, and I also use it now.” : A qualitative study of female Ukrainian refugees’ media utilization, and social media as an asset for their integration in Uppsala.

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Charlotta Naesenius; [2023]
    Nyckelord :Ukrainian refugees; integration; media utilization; Uses and Gratification; social media;

    Sammanfattning : In our digital society, media platforms have become an essential tool for refugees as they flee their home and arrive in new countries. The ongoing war in Ukraine has forced millions of civilians to seek protection and to negotiate and rebuild their lives in unfamiliar cities. LÄS MER

  3. 12. Unga vuxnas källkritiska förhållningssätt till mediefenomenet podcasts : En undersökning om podcasts och dess trovärdighet som informationskälla

    Kandidat-uppsats,

    Författare :Matilda Tönning; Freja Åhrén; [2023]
    Nyckelord :Podcast; Source Credibility; Media; Trustworthy Media; Podcast Hosts; Audio Consumption.; Podcast; källkritik; Media; Tillförlitlig Media; Ljudkonsumtion; Podcastvärd.;

    Sammanfattning : This article aims towards developing further understanding regarding the relation between the media phenomenon podcasts and source credibility amongst young adults in Sweden. Furthermore, the foundation for this essay is based on the previous and current empiricism regarding both podcasts and source credibility. LÄS MER

  4. 13. Spegel spegel på väggen där, säg mig vem som vackrast på sociala medier är?” : En kvalitativ studie om skönhetsfilter och skönhetsretuschering på sociala medier

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Marianne Fayete; Jenny Berglund; [2023]
    Nyckelord :Socialmedia; beautyfilters; retouching; youngadults; qualitativemethod;

    Sammanfattning : Social media has become an integral part of the lives of many young people around the world, and has also brought new technical tools, partly in terms of the communication that takes place when publishing images. Researchers have recently become concerned about the potential negative impact that social media use can cause. LÄS MER

  5. 14. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Irfan Okanovic; Trouchaud Agnès; [2023]
    Nyckelord :;

    Sammanfattning : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. LÄS MER

  7. 15. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Nyckelord :TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Sammanfattning : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). LÄS MER