Sökning: "Uses and Gratification"

Visar resultat 16 - 20 av 112 uppsatser innehållade orden Uses and Gratification.

1. 16. "Om publiken inte litar på en nyhet förlorar den sitt värde" : En kvantitativ studie om Generation Z och deras nyhetsvanor på sociala medier.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Erika Strand; Janne-Marie Reyelts; [2023]
   Nyckelord :Sociala medier; nyheter; Generation Z; digitalisering; källkritik; Uses and Gratification; pålitlighet;

   Sammanfattning : Today, social media is used not only for communication and entertainment, but also as one of the most important platforms for receiving news. A lot of young adults take part in news through social media and in many cases social media is the only source for socially important information. LÄS MER

3. 17. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Helena Vahnberg; Yara Jallad; [2023]
   Nyckelord :consumer engagement; social media; uses and gratification theory; consumers online brand-related activities;

   Sammanfattning : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. LÄS MER

4. 18. Har källkritik inom journalistik försvunnit? : En kvalitativ tematisk analys på fyra olika publikationer om musikduon Hooja

   Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Författare :Emelie Lemberg; Lina Olsson Reise; [2023]
   Nyckelord :Source criticism; ethics; journalism; uses and gratification; framing theory; characters; thematic analysis;

   Sammanfattning : The popular music duo known as Hooja and DJ Mårdhund was during 2023 known by most of the Swedish population. They won prizes, did interviews and even had their own documentary by the Swedish public service SVT. LÄS MER

5. 19. Twitch och tittares motivationer : Vilka motivationer Twitch användare har till att konsumera livesänt innehåll

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :David Odhner; [2023]
   Nyckelord :Twitch; livestreaming; streamer; community; social interaction; relation; gratifications; content;

   Sammanfattning : The purpose of this study is to research how users of the platform Twitch get affected by the consumption of the live produced content combined with interactive functions that the platform offers. Twitch offers the unique selling point compared to regular media where the consumers; the viewers have the possibility to interact with the livestreamer and get direct feedback as response as a viewer. LÄS MER

7. 20. Bakom den perfekta bilden : En kvalitativ studie om hur manliga gymnasieelever i Sverige förhåller sig till kroppsideal genom användningen av sociala medier

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Alva Waldenström Timén; Julia Jonsson; [2023]
   Nyckelord :Body ideal; social media; young men; impact;

   Sammanfattning : In todays society, social media is a large part of everyday life. Studies in Sweden show that young people consume a large amount of the total use of social media. They highlight that young women feel anxiety and stress about their own body image, it also shows that there is a lack of research on how young men perceive their bodies in Sweden. LÄS MER