Sökning: "Vanja Johnsson"
Hittade 2 uppsatser innehållade orden Vanja Johnsson.
1. Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In recent years, corporate branding and its potential benefits on brand performance has become an increased area of interest for both researchers and communication professionals. This study aims to deepen and increase knowledge about the concept of corporate brand identity and its influence on brand performance in the communications sector and answer the research question; How do the dimensions of corporate brand identity influence brand performance within the communications sector? To achieve this, a quantitative approach was employed and the B2B service brand identity scale as well as the Brand performance scale was used to measure the influence through a digital survey in 14 Swedish agencies with a total of N=105 respondents. LÄS MER
2. ”Kreativa medarbetare sökes” – En studie om huruvida kreativitet på en reklambyrå kan prediceras utifrån typ av regulatory focus, typ av motivation och grad av öppenhet för erfarenhet
Kandidat-uppsats, Lunds universitet/Institutionen för psykologiSammanfattning : The study aimed to explain whether it is possible to predict Creativity based on the variables Regulatory Focus style, Motivation style and Openness for Experience since the trait creativity can be troublesome to measure. The ambition was that companies will find this information useful when recruiting new co-workers, handling employees and when dealing with cooperation matters. LÄS MER
