Sökning: "brand related stimuli"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden brand related stimuli.

1. 1. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Tim Bischoff; Celine Staufenberg; [2021]
   Nyckelord :Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

   Sammanfattning : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. LÄS MER

3. 2. What Speaks to Us: Comparing Attitudes to Text- and Voice-based Purchase Reminders

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jakob Nordfeldt; [2019]
   Nyckelord :Voice technology; Virtual assistant; Marketing; ; Attitude; Reminder; AI; Linguistic Devices; Smart assistant; Alexa; Google;

   Sammanfattning : Despite the rapidly increasing usage of virtual personal assistants (VPAs), little research has been devoted to how consumers respond to commercial VPA messages. This study makes an initial contribution by analyzing responses to a purchase reminder. LÄS MER

4. 3. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Mimmi Söderberg; Julia Grönstedt; [2018]
   Nyckelord :Gender roles; Non-stereotypical advertising; Signaling; Social effects; Brand-related effects;

   Sammanfattning : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. LÄS MER

5. 4. The Triggers of Buyers Regret of Impulsive Purchases

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Oliver Esterhammer; Jiahao Huang; [2017]
   Nyckelord :impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior;

   Sammanfattning : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. LÄS MER

7. 5. Går det att få distans att fungera? En kvantitativ studie om psykologisk distans inom konsumentbeteende online

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Maja Fors; Märta Eriksson; [2017]
   Nyckelord :Psychological distance; Construal level theory; Consumer behavior; Retailing; E-commerce;

   Sammanfattning : The e-commerce has been growing rapidly in recent years as the sector is getting more globalized and digitalized. Though, consumer's can feel reluctance to online shopping involving unknown brands. Trust is a critical factor for conveying this barrier. LÄS MER