Sökning: "communication market analysis"

Visar resultat 1 - 5 av 659 uppsatser innehållade orden communication market analysis.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
    Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

    Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER

  4. 3. Beyond the Pandemic: Exploring Quiet Quitting and Job Satisfaction : A qualitative research exploring job satisfaction in “the new workplace”

    Kandidat-uppsats, Jönköping University

    Författare :Sara Landin; Sanel Hadzic; Jonathan Biregeyi; [2023]
    Nyckelord :Quiet quitting; Job satisfaction; post-pandemic; OCB; two-factor theory; Theory X Y;

    Sammanfattning : Background: The COVID-19 pandemic reshaped part of the labor market, causing an increase in remote work and consequently the rise of “quiet quitting”. Quiet quitting refers to when an employee does the bare minimum at work, and the specific reasons for its rise, vary, however, there is reason to believe that remote work can be a contributing factor due to its effect on social connections and motivation. LÄS MER

  5. 4. Framing sustainable consumerism in the retail market : a case study of Axfood

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Antonia Wistbacka; [2023]
    Nyckelord :environment; communication; framing; sustainable consumerism; retail market; consumers;

    Sammanfattning : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. LÄS MER

  7. 5. A Qualitative Analysis of the Impact of Artificial Intelligence (AI) Adoption (Focusing on Machine Learning (ML)) on the Organizational Capabilities of the Telecom Industry in Sweden and Finland

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Neeraj Verma; [2023]
    Nyckelord :AI; R D; Industry 4.0; Qualitative Analysis; Innovation; Machine Learning; Business Performance; People and Culture; Process and Organization; Telecom; Technology.;

    Sammanfattning : The German government's "Industry 4.0" paradigm transforms technology application across domains using real-time data and connectivity. The telecom sector's reliance on digital, software-driven infrastructure for real-time data and connectivity is paramount. LÄS MER