Sökning: "customers perception"

Visar resultat 1 - 5 av 479 uppsatser innehållade orden customers perception.

  1. 1. Defining customer value in disruptive business models

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Antonia Welzel; [2023-07-20]
    Nyckelord :customer value; disruptive innovation; subscription-based car ownership;

    Sammanfattning : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. LÄS MER

  3. 2. Offering a managerial perspective on stress management in the restaurant industry - How do managers perceive and handle stress in their daily work?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amelia Lindh; Kevin Torgersson; [2023-06-29]
    Nyckelord :Stress management; coordination; accountability; predictability; common understanding; routines; flexibility; adaptation; restaurant industry;

    Sammanfattning : Stress management is a significant topic to study within management as employee well-being and stress experienced at work is rising. One industry where work stress is increasingly rising is the restaurant industry. LÄS MER

  4. 3. Technology Acceptance in the Age of Mobile Applications

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
    Nyckelord :Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

    Sammanfattning : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. LÄS MER

  5. 4. “Fake it til you make it” : - en kvalitativ studie om butiksmedarbetares upplevelser av emotionellt arbete

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Malin Ramström; Stina Sirén; [2023]
    Nyckelord :Retail; retail employee; store manager; customer interaction; handling emotions; emotional labor; emotional rules; surface acting; deep acting; social support; organizational conditions;

    Sammanfattning : The purpose of this study is to increase the understanding of how retail employees experience the organizational conditions in the workplace in order to be able to perform emotional work in relation to customers. The study is conducted through six qualitative semi-structured interviews with retail employees who are employed in different companies in the retail industry in Sweden. LÄS MER

  7. 5. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Merel Cheng; Lisa Frommann; [2023]
    Nyckelord :Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Sammanfattning : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. LÄS MER