Sökning: "factors promotion mix in marketing"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden factors promotion mix in marketing.

1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Yulia Lindholm; [2022]
   Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

3. 2. Integrerad marknadskommunikation: Vad är det? : En kvalitativ studie om hur företag använder integrerad marknadskommunikation

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Oscar Hjorth; Berfin Gulec; [2022]
   Nyckelord :Integrerad marknadskommunikation; strategisk positionering; promotionmix; marknadsmix; IMC social media; social media marketing;

   Sammanfattning : Title: Integrated marketing communication Level: C-essay at Linnaeus University for a bachelor's degree in business administration Authors: Berfin Gulec & Oscar Hjorth Language: Swedish Number of pages: 82 Supervisor: Michaela Sandell Examiner: Eric Rosell Date: SP Research question: How is integrated marketing communication (IMC) used in the companies studied? Aim: The aim of our research is to see how companies use integrated marketing communication today to then create an understanding of the IMC model. Theories: The theory consists of the IMC model which has nine different parts. LÄS MER

4. 3. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Anna Åkesson; [2020]
   Nyckelord :International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

   Sammanfattning : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. LÄS MER

5. 4. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Michelle Larsson; Karin Jakobsson; [2019]
   Nyckelord :Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Sammanfattning : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. LÄS MER

7. 5. Den traditionella marknadsföringsmixen utifrån digitaliseringen : Har digitaliseringen skapat ett behov av att utveckla den traditionella marknadsföringsmixen?

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Gustaf Weinebrandt; Sara Pernbrink; [2018]
   Nyckelord :Marketingmix; 4P; Product; Place; Price; Promotion; Marketing; Marketing theory; Kotler; McCarthy; Digitalization; Social media; Relationship marketing; Gummeson; Grönroos.; Marknadsföringsmix; 4P; Produkt; Plats; Pris; Påverkan; Marknadsföring; Marknadsföringsteori; Kotler; McCarthy; Digitalisering; Sociala medier; Relationsmarknadsföring; Gummesson; Grönroos.;

   Sammanfattning : Bakgrund: Marknadsföringen har under det senaste decenniet genomgått fundamentala förändringar och digitaliseringen har varit en del i den utvecklingen. Borden var först med att presentera marknadsföringsmixen som koncept på 1950-talet. LÄS MER