Sökning: "language attributes"

Visar resultat 1 - 5 av 144 uppsatser innehållade orden language attributes.

  1. 1. Representation av genus i svenska ungdomsserier : En multimodal kritisk diskursanalys av genusrepresentation i Young Royals och Störst av allt

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Lizette Bergman; Erica Jonbacker; [2024]
    Nyckelord :Representation; stereotypes; gender; MCDA; Netflix; Young Royals; Störst av allt Quicksand ;

    Sammanfattning : The purpose of the study “Representation of gender in Swedish youth TV series” is to illustrate how genders are represented in Swedish youth tv-series. Young people are influenced by the media when creating their identities and shaping their views of the world. LÄS MER

  3. 2. “Visa dem vad galen kan göra” : En multimodal kritisk diskursanalys av Nikes reklamfilm“Dream Crazier”

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ellen Storm Edholm; Rebecca Thorslund; [2024]
    Nyckelord :Femvertising; female athletes in media; MCDA; intersectionality; social semiotics; Nike; dream crazier;

    Sammanfattning : The purpose of this study is to analyze how female athletes are constructed in advertising that uses femvertising. This is done through a multimodal critical discourse analysis of Nike´s commercial “Dream Crazier” to understand which signs, in the form of participants, language, attributes and color which acts as semiotic resources to create meaning. LÄS MER

  4. 3. Persuading others using language online

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Datalogi

    Författare :Karolina Hagerman; [2024]
    Nyckelord :persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

    Sammanfattning : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. LÄS MER

  5. 4. STEREOTYPER I FOTBOLLEN – SOM ETT SPEL MED VINNARE OCH FÖRLORARE - En kvalitativ språkanalys om kommentatorers rapportering ur ett genusperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Marion Lindström; Elsa Nilsson; [2023-03-10]
    Nyckelord :Stereotyper; genus; intersektionalitet; fotboll; kommentatorer; jämställdhet; journalistik; kommunikation;

    Sammanfattning : Executive summary Football is one of the most popular sports in the world, where many people play, or at least watch the sport. Originally, the sport has been mostly played by men, which has contributed to an unequal football industry. Mainly, the industry is unequal when it comes to gender, ethnicity, sexuality, etcetera. LÄS MER

  7. 5. Tidningars beskrivningar av personer med funktionsnedsättning. Stereotypisering och motverkande av stereotyper i fyra svenska tidningar

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Selma Isovic; Christina Falvin; [2023]
    Nyckelord :People with disabilities; stereotypes; stereotyping; newspaper; language use Personer med funktionsnedsättning; stereotyper; stereotypisering; tidningar; språkanvändning; Social Sciences;

    Sammanfattning : The aim of this study was to examine how people with disabilities are described in Swedish newspapers and how these descriptions relate to the theory of stereotypes and stereotyping. Two research questions were answered: 1) How are people with disabilities described in Swedish newspapers? And 2) how do these descriptions contribute to upholding or challenging stereotypes about people with disabilities? The empirical material for this study was descriptions of people with disabilities in newspaper articles from four Swedish newspapers. LÄS MER