Sökning: "negative priming"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden negative priming.

  1. 1. “Gilla om du vill ha en valrörelse som handlar om sakfrågor istället för smutskastning” - En kvantitativ innehållsanalys om negativa kampanjer på politiska partiers Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Isabel Lindén; Elin Rasmusson; Cornelia Sahlin; [2023-03-10]
    Nyckelord :Instagram; politisk kommunikation; negativa kampanjer; framing; priming; personalisering;

    Sammanfattning : Executive summary The political strategic communication that involves mapping the opponent's weaknesses and aiming criticism towards the opponent can be found far back in time. How this criticism has been applied is something that has varied, but the phenomenon is often referred to as negative campaigning. LÄS MER

  3. 2. The effects of emotional prosody on perceived clarity in degraded speech

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Rasmus Lindqvist; [2021]
    Nyckelord :Emotional prosody; Speech perception; Degraded speech; Noise vocoding; Pop-out effect;

    Sammanfattning : The ability to hear is important to communicate with other people. People suffering from hearing loss are more likely to also suffer from loneliness and depression (Mener et al., 2013; Mo et al., 2005). LÄS MER

  4. 3. Sweden - we have a result! : The Melodifestivalen Brand and its Implications

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Charlie Bech-Jansen; Robin Eriksson; [2019]
    Nyckelord :Melodifestivalen; Brand Equity; Priming; Consumer Attitudes; Marketing Activities;

    Sammanfattning : Melodifestivalen is one of Sweden's most viewed television programs. However, for the past few years, its viewings and ratings have suffered a decline. One explanation for this phenomenon is a change in the consumers' attitude towards the program, and a shift in Melodifestivalen's brand equity as a result. LÄS MER

  5. 4. Briljant eller bristfällig? En kvantitativ studie om den bitterljuva eftersmaken av femvertising till följd av sociala och varumärkesrelaterade effekter.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johanna Arenius; Isabelle Bjärlestam; [2019]
    Nyckelord :femvertising; social effects; sexism; empathy; product choice;

    Sammanfattning : Femvertising is, in contrast to advertising, a new phenomenon. Prior research has shown that there are positive social and brand-related effects to gain in using advertising which in different ways challenge stereotypes. However, the research on femvertising is scarce. LÄS MER

  7. 5. Att lära inför konflikter

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Jennika Ekstedt; [2018]
    Nyckelord :Konflikt; Konfliktmandala; Reflektionsperspektiv; Individuell konflikthantering; Priming; Enkätundersökning; T-test; Conflict; Conflict mandala; Reflection perspectives; Individual conflict management; Questionnaire survey; Social Sciences;

    Sammanfattning : Interpersonal conflicts are common and natural phenomena that may affect individuals considerably. To decrease the risk of negative effects, where research has highlighted e.g. stress, depression and distrust, studies are conducted to better understand the mechanisms of conflicts and how the management thereof can be developed. LÄS MER