Sökning: "new retail format"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden new retail format.

  1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
    Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

  3. 2. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Mirjam Lundin; Victor Paridon; [2022]
    Nyckelord :Consumer resistance; Innovation barriers; Retail industry; Unmanned convenience stores.;

    Sammanfattning : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. LÄS MER

  4. 3. Resource energy efficiency measures for retail sector in Azerbaijan

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matteo Costa; [2019]
    Nyckelord :;

    Sammanfattning : The thesis work is part of a larger project financed by the European Bank for Reconstruction and Development (EBRD) and awarded by RINA Consulting S.p.A.. LÄS MER

  5. 4. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elin Johansson; Frida Öjerbrant; [2018]
    Nyckelord :Retail Mash-up; Retail Format; Customer Experience; Multi- Omnichannel; Innovation; Physical Store Atmosphere; Marketing Communication; Business and Economics;

    Sammanfattning : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. LÄS MER

  7. 5. Digital eller analog interaktion; vikten av det rätta valet

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jessica Virgin; Natalie Eriksson; [2018]
    Nyckelord :touchpoint; service retail; digital tools; analog; digital;

    Sammanfattning : People are interacting with digital devices in more ways today than ever before. New technology means both possibilities and challenges for retailers. Customers expectations on customized products and services are increasing, and as a retailer it's of great importance to meet those expectations to compete on the market. LÄS MER