Sökning: "non- traditional and traditional marketing"

Visar resultat 1 - 5 av 61 uppsatser innehållade orden non- traditional and traditional marketing.

  1. 1. Den ljuva doften av en lyckad varumärkesregistrering - en studie om huruvida doft kan erhålla ett varumärkesrättsligt skydd

    Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Ebba Olsson; [2023]
    Nyckelord :immaterialrätt; Law and Political Science;

    Sammanfattning : Länge har varumärken varit ett ord, en form eller kanske en kombination av de två. I takt med den tekniska utvecklingen i samhället använder marknadsförare sig av andra typer av tecken som varumärken för att särskilja sig mot sina konkurrenter. LÄS MER

  3. 2. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Alexander Kokkonen; Josef Holmlund; [2023]
    Nyckelord :Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Sammanfattning : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. LÄS MER

  4. 3. Navigating the Sea of Sameness : Exploring Product Differentiation Strategies within the Swedish Nicotine Pouch Market

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ida Krusell; [2023]
    Nyckelord :The Swedish Nicotine Pouch Industry; Nicotine Pouches; Homogeneous Products; Competition; Competitive Strategies; Competitive Advantages; Differentiation Advantages;

    Sammanfattning : In light of the exponential growth of the nicotine pouch industry, major tobacco-industry players have shown increasing interest in newer nicotine and tobacco products, despite the lack of discernible differences them. Therefore, this study aims to investigate the differentiation strategies of companies within the Swedish nicotine pouch market, and further, the long-term competitiveness of these strategies. LÄS MER

  5. 4. Färgassociationer : Uppfattningar om och associationer till färgen rosa i ett såväl traditionellt som ett modernt, icke-traditionellt marknadsföringssammanhang

    Kandidat-uppsats, Södertörns högskola

    Författare :Ludvig Lenas Jacobsson; [2023]
    Nyckelord :Color association; Marketing; Brand identification; Pink; Klarna; Traditional; Modern;

    Sammanfattning : The purpose of this study is to examine the perceptions of and associations with the color pink in both a traditional and a modern non-traditional marketing context. That is, what traditional associations do people have with the color pink in contrast to what modern new associations have developed with the color pink as we see it today. LÄS MER

  7. 5. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jenny Larsen; Astrid Johansson; [2023]
    Nyckelord :NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Sammanfattning : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. LÄS MER