Sökning: "place brands and place branding"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden place brands and place branding.

  1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Elin Fredlund; Savannah Gillblad; [2023]
    Nyckelord :strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Sammanfattning : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. LÄS MER

  3. 2. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    Master-uppsats, Stockholms universitet/Kulturgeografiska institutionen

    Författare :Iman Miriam Djelloul; [2023]
    Nyckelord :Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Sammanfattning : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. LÄS MER

  4. 3. Politiker som varumärken - innan och efter digitaliseringen

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Lovisa Wennberg Fagerhem; Naomi Hailemeskale; [2022]
    Nyckelord :social media; digitalization; political branding; political communication; Instagram; Social Sciences;

    Sammanfattning : Since the emergence of social media, politicians and political parties have adopted new platforms to communicate with voters. Historically, political branding has taken place in traditional media, however, as society has become more digitalized, such branding has switched platforms. LÄS MER

  5. 4. Finns det plats för medborgarna i platsmarknadsföringen?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sasha Steneram; Lova Sörman Laurien; [2020]
    Nyckelord :inclusive place branding; an evolutionary process; transformation; participation; multiplicity; democracy; Social Sciences;

    Sammanfattning : This thesis explores inclusive place branding in Swedish municipalities as well as how municipal place branding practitioners view the inclusion of citizens in place branding. Place branding as a field has received sharp criticism from researchers for being too market-oriented and for not including the reality of the citizens in theplace brand. LÄS MER

  7. 5. The Local Hub : En fysisk framtid för varumärken. En designstrategi för förortscentrum för att hålla dem levande, relevanta och utan tomma lokaler

    Master-uppsats, Konstfack/Inredningsarkitektur & Möbeldesign

    Författare :Alice Stone; [2020]
    Nyckelord :branding; spatial branding; destination branding; local hub; local; locality; butiksdöd; lokalt; marknadsföring; platsunikt; designstrategi; förortscentrum; Hökarängen; Hökarängen centrum;

    Sammanfattning : In this thesis project I investigate how to approach ”the retail apocalypse” as an interior architect. My aim is to show how commercial spaces and physical stores will still be important in the future, despite internet shopping and the climate crisis, as places we will visit to experience things, socialize and where businesses meet with their costumers physically. LÄS MER