Sökning: "private label introduction"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden private label introduction.

  1. 1. Varför producera ett annat företags varumärke? : En studie om leverantörsorganisationer i konkurrenssituation gentemot sin distributionskanal

    Magister-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Fredrik Enman; Sebastian Pers; [2017]
    Nyckelord :Private label; PL; Fast moving consumer goods; Supply chain; Value chain; Supplier; Competitive strategy; national brand; NB; Porter; Egna märkesvaror; EMV; detaljhandel; distributionskedja; värdekedja; leverantör; konkurrensstrategier; leverantörers märkesvaror; LMV; Porter;

    Sammanfattning : Inledning: En distributionskedja fungerar genom att förädla en råvara till färdig produkt genom råvaruleverantörer, producenter, leverantörer, återförsäljare och konsumenter. I den klassiska distributionskedjan är det i regel leverantörerna som hanterar den slutgiltliga förpackningen och står för det varumärke konsumenten ser i butik. LÄS MER

  3. 2. Security Analysis of a Software Defined Wide Area Network Solution

    Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Författare :Ashok Rajendran; [2016]
    Nyckelord :SD-WAN; Nuage VNS; virtual network functions; security;

    Sammanfattning : Enterprise wide area network (WAN) is a private network that connects the computers and other devices across an organisation's branch locations and the data centers. It forms the backbone of enterprise communication. Currently, multiprotocol label switching (MPLS) is commonly used to provide this service. LÄS MER

  4. 3. Consumers’ Perception and Loyalty to Private Labels : A Comparison of the German and Greek Market

    Magister-uppsats,

    Författare :Vasileia Gravou; Nicole Neffe; [2015]
    Nyckelord :Perception; Loyalty; Private Labels; Perceived Risk; Perceived Price; Germany; Greece;

    Sammanfattning : In a time during which the consumer has the choice of many similar products (Burnett, 2007), retailers seek business growth and competiveness, for example through the introduction of their own private label (Pepe, 2008). Thus the interest and relevance of private labels has increased in recent years (Nielsen, 2014; Gázquez-Abad et al., 2014). LÄS MER

  5. 4. Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Nordberg; [2014-12-05]
    Nyckelord :Private labels; willingness to pay; FMCG;

    Sammanfattning : Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’ margins. A recent trend is the introduction of several tiers of private labels, and especially the premium private label segment. The recent academic focus has been on measuring quality and price aspects of private labels. LÄS MER

  7. 5. Private Labels - A Study of the Development of Private Labels on the Fast-Moving Consumer Goods Market

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lisa Andersson; Josefin Boman; [2014-08-12]
    Nyckelord :Fast-Moving Consumer Goods; National Brand; Private Label; Private Label Development;

    Sammanfattning : The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private labels and national brands. Private labels are a global phenomena, but the private label market differs between nations due to various market conditions. LÄS MER