Sökning: "sports marketing branding"

Visar resultat 11 - 15 av 23 uppsatser innehållade orden sports marketing branding.

  1. 11. Intersport and their sponsored events - A case study of sponsorship relations

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Johanna Liikamaa; [2016]
    Nyckelord :sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Sammanfattning : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. LÄS MER

  3. 12. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Joonas Saari; Jonna Tuominen; [2016]
    Nyckelord :Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

    Sammanfattning : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. LÄS MER

  4. 13. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Nyckelord :Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Sammanfattning : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. LÄS MER

  5. 14. Att sälja in den ideella idrottsföreningen internt : En studie om den interna marknadsföringen hos Stockholms friidrottsföreningar

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Oscar Appelbom; Frida Lindström; [2015]
    Nyckelord :Non-profit organization; organizational culture; consumer surplus; intra-organizational communication; branding; Ideell förening; organisationskultur; intern kommunikation; konsumentmervärde; varumärke;

    Sammanfattning : The people of Sweden have a long history of being engaged in sport organizations. Recently though, a decline of participation in sport organizations has been detected. The Swedish society has evolved immensely lately and with it new marketing techniques, new communication tools and new values have seen the light of day. LÄS MER

  7. 15. Idrottens arenor - en satsning på gott och ont

    Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Arne Ingemansson; [2014]
    Nyckelord :Entrepreneurial city; Arena; Decision-making; Neoliberalism; Rationality; Kalmar; Helsingborg; Social Sciences;

    Sammanfattning : In recent times, Sweden has experienced a boom in the construction of new arenas, which constitutes a good example of modern day planning in the country. The purpose of this paper is to investigate what these arenas symbolise and what sets of values influence and possibly alter the decision-making processes surrounding the construction of the arenas. LÄS MER