Avancerad sökning

Visar resultat 1 - 5 av 23 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
    Nyckelord :Personal brands; brand equity; sports marketing; track and field;

    Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

  3. 2. Self-branding on elite level : How female athletes use social media for empowerment

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Stephanie Wiebach; [2022]
    Nyckelord :social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Sammanfattning : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. LÄS MER

  4. 3. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Wouter Bruin; Viktor Sandberg; [2020]
    Nyckelord :Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. LÄS MER

  5. 4. Cristiano Ronaldwho?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christopher Kewenter; Victor Grundén; Isak Söderlund Schulz; [2020]
    Nyckelord :Esport; Esports athletes; esport fans; athlete branding; sports marketing; Business and Economics;

    Sammanfattning : Titel: Cristiano Ronaldwho? En kvalitativ studie om esportatleter, de nya sportstjärnorna Seminariedatum: 2020-06-04 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Victor Grundén, Christopher Kewenter och Isak Söderlund Schulz Handledare: Peter Svensson Fem nyckelord: Esport, esportatleter, esportfans, athlete branding och sports marketing Syfte: Huvudsyftet är att undersöka eventuella modifikationer och tillägg gällande den mest vedertagna athlete branding modellen inom traditionell sport. Detta uppnås genom två delsyften: (1) Undersökning av särdrag gällande esportatleter & deras fans, (2) undersökning av särdrag gällande esport. LÄS MER

  7. 5. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Aleksi Leino; August Rosén; [2020]
    Nyckelord :Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

    Sammanfattning : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. LÄS MER