Sökning: "sports marketing branding"

Visar resultat 16 - 20 av 23 uppsatser innehållade orden sports marketing branding.

  1. 16. Varumärken : en studie om idrottsföreningar under starka klubbvarumärken

    Kandidat-uppsats, Institutionen för samhällsvetenskaper

    Författare :Pontus Björn; Joel Grandell; [2013]
    Nyckelord :Branding; Sport marketing; Strong brands; Branding; Sports; Marketing; Strong brands; Varumärken; Idrott; Marknadsföring; Starka klubbvarumärken;

    Sammanfattning : Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs. Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories. LÄS MER

  3. 17. Keep On Running : progressing customer experience through digital platforms: a case study of Nike+

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Erik Elowsson; Jessica Johansson; [2013]
    Nyckelord :Co-creation; value; digital platforms; brand ecosystem; brand community; branding; digital marketing; Nike ;

    Sammanfattning : Digital platforms have established new ways within marketing for consumers and brands to interact. This has called for a paradigm shift denoting a phenomenon of shifting consumer and company roles, creating opportunities for interaction and value creation. LÄS MER

  4. 18. Arenans betydelse för en stad : En studie av en arenas tillförande av väde i platsmarknadsföring

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Navva Moghimi; Mathias Nirvander; [2012]
    Nyckelord :Platsmarknadsföring; Platsvarumärke; Värdeskapande; Arena; Place marketing; place branding; creating value; arena;

    Sammanfattning : Abstract The purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. LÄS MER

  5. 19. Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Henrik Klouman; Djavid Beljulji; [2012]
    Nyckelord :Brands; brand equity; branding in sports; brand management;

    Sammanfattning : Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. LÄS MER

  7. 20. Brand consistency : A case study of Stadium

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Charlotte Hedin; Britta Balogh; [2011]
    Nyckelord :brand consistency; branding; brand identity; brand image; relationship marketing; customer loyalty; brand communities; additional value; retail; sports chain;

    Sammanfattning : A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. LÄS MER