Riktade riktlinjer : En undersökning om hur ett instagramkonto medriktlinjer om klarspråk och multimodalitet kan användas vid inlägg på sociala medier.

Sammanfattning: The purpose of this degree project in text design was to create an Instagram account for the Södermanland Football Association which contains guidelines on how posts on Instagram can be designed. The study shows how to use clear language, multimodality and design to create uniform effective communication. The study contains an analysis of previously published posts on the Södermanland Football Association's account: sormlandfotboll. In addition, a comparative analysis has been made that compares three posts, two email interviews and an examination of my created design. This study has found, through theories and methods, that the use of clear language, interaction between text and image, the hierarchy of headings, clear contrasts and keywords can contribute to a more uniform and clear communication on Instagram.