Sökning: "Aida Bador"
Hittade 1 uppsats innehållade orden Aida Bador.
1. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good
Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. LÄS MER
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