Sökning: "Meriem Manouchi"

Hittade 2 uppsatser innehållade orden Meriem Manouchi.

1. 1. The Purchasing Function - a Catalyzer to Breakthrough Innovation

   Master-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Meriem Manouchi; Hanna Landgren; [2012]
   Nyckelord :Innovation; procurement; innovation-driven procurement; supplier-driven innovation; innovation partner; Business and Economics;

   Sammanfattning : Issue of Study: Today purchasing plays an important role when it comes to innovation and in the future it will be even more important for firms to have well-functioning purchasing departments. As the opportunity to outsource some of the production components’ rise, the pressure on the purchasing department to contribute to innovation will increase. LÄS MER

3. 2. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

   Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
   Nyckelord :Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

   Sammanfattning : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. LÄS MER