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1. 1. Beacons for online advertising : An approach using a plugin

   Uppsats för yrkesexamina på grundnivå, KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Författare :Albin Friedner; Alexander Nikalayeu; [2017]
   Nyckelord :Beacons; Android; Plugins; Bluetooth; Retargeting; Physical Web; Beacons; Android; Insticksprogram; Bluetooth;

   Sammanfattning : Beacons are small devices that can broadcast messages using Bluetooth and other communication technologies using low power consumption. Beacons technology started to emerge lately and many companies has started to see opportunities. One usage of beacons is improving online advertising by using localized information. LÄS MER