Sökning: "Alva Linddahl"

Hittade 1 uppsats innehållade orden Alva Linddahl.

  1. 1. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

    Kandidat-uppsats,

    Författare :Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
    Nyckelord :Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

    Sammanfattning : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. LÄS MER