Sökning: "Andrea Wielath"

Hittade 1 uppsats innehållade orden Andrea Wielath.

  1. 1. Why rent if you can buy? : Exploring Drivers of Collaborative Consumption and Communication Strategies for Consumer Behavior Change

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Andrea Wielath; [2023]
    Nyckelord :Keywords: Collaborative Consumption; Sustainable Consumption; Motivators; Environmental Communication; Thematic Analysis; In Depth Interviews;

    Sammanfattning : Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). LÄS MER