Sökning: "Antoniya Petrova"
Hittade 2 uppsatser innehållade orden Antoniya Petrova.
1. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions
Master-uppsats, Internationella HandelshögskolanSammanfattning : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. LÄS MER
2. Business Dynamics and Innovation in the Home Video Game Industry
Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : The purpose of this thesis is to present and analyze the innovations in the home video game industry and their impact on the competitive strategies of the companies in the indus-try. The existing literature about business cycles and business dynamics is scarce from busi-ness administrative perspective. LÄS MER