Sökning: "Asja Sophie Schrader"

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  1. 1. E-commerce Platforms from a Customer Perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Henrike Wörmer; Asja Sophie Schrader; [2020]
    Nyckelord :e-commerce platforms; customer perceived value; customer satisfaction; customer loyalty; Business and Economics;

    Sammanfattning : The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. LÄS MER