Sökning: "Cornelia Biller"

Hittade 2 uppsatser innehållade orden Cornelia Biller.

1. 1. Formula 1 Drive to Thrive - How to Handle Success

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Karol Gasienica; August Ström; Cornelia Biller; [2024]
   Nyckelord :Formula1; business case; success; brand identity; community management; Business and Economics;

   Sammanfattning : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. LÄS MER

3. 2. Vi välkomnar alla sökande

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Marika Hellgren; Cornelia Biller; [2022]
   Nyckelord :inclusive communication; semiotic resources; digital recruitment; exposed groups; Social Sciences;

   Sammanfattning : The purpose of this study was to gain a deeper knowledge of how semiotic resources can be used to create an inclusive employer brand, which was done by studying how inclusive communication is expressed on employer’s websites and digital job advertisements. A semiotic content analysis with a qualitative approach was conducted, which included content from six Swedish companies successful in issues regarding diversity, inclusion and equality. LÄS MER