Sökning: "Customer satisfaction and Behaviour Intention"
Hittade 2 uppsatser innehållade orden Customer satisfaction and Behaviour Intention.
1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
Magister-uppsats,Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER
2. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. LÄS MER