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1. “You will not be successful if you tell a Brazilian: now you will need to become a German” A case study of to what extent a company’s corporate culture implementation strategies can assist in the integration process of a recently acquired company
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : When integrating a cross-border acquisition many features of the acquiring company will commonly be implemented into the acquired company, one being corporate culture. Historically it has been shown that differing organisational cultures could be detrimental to the success of the acquisition. LÄS MER
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