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1. 1. Market entry strategy : Four case studies of Swedish IT-businesses entering in Norway

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Pernilla Karlsson; Edip Sarac; Zaid Mohsen; [2012]
   Nyckelord :Market entry strategy; Choice of form of establishment; Freedom of establishment; Internationalization;

   Sammanfattning : The trade today consist of global trade. Businesses are exercising cross-border activities and businesses tend to establish themselves in foreign markets. Many choices and factors affect a business choice of country to enter, and its choice of form of establishment in the new market. LÄS MER