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1. 1. Chance or burden?A study of sustainable business models within the automotive industry : An empirical analysis of BMW Group and Volvo Cars Group

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Niklas Christiansen; Elias Strobel; [2019]
   Nyckelord :Sustainability; automotive industry; business model; sustainable business model;

   Sammanfattning : In the upcoming years, our society and economy will face enormous challenges due to global warming, which is caused by the emissions of carbon dioxide and other global-warming gases. Due to its high share of CO2emission, the detrimental role of the automotive industry has recently been put into the spotlight of the public discussion. LÄS MER