Sökning: "Elina Vettersand"
Hittade 1 uppsats innehållade orden Elina Vettersand.
1. Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry
Magister-uppsats, IHH, FöretagsekonomiSammanfattning : Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. LÄS MER
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