Sökning: "Elina Vettersand"

Hittade 1 uppsats innehållade orden Elina Vettersand.

  1. 1. Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Elina Vettersand; Thao Tran; [2012]
    Nyckelord :Strategic entrepreneurship; fair trade; competitive advantage.;

    Sammanfattning : Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. LÄS MER