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1. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. LÄS MER
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